Press Release
- 2003
ATI to
Host First Public Showing of Valve’s Half-Life® 2
at Electronic Entertainment Expo
Leading
graphics technology powers most anticipated PC game of the
Year
Friday May 09, 2003
MARKHAM, Ontario – ATI Technologies
Inc. (TSX: ATY, NASDAQ: ATYT), leading graphics technology provider, and
Valve®, creators of Half-Life®, Counter-Strike™ and other award-winning
PC action games, today announced the first public showing of Valve’s
Half-Life 2 will take place at next week’s Electronic Entertainment
Expo in Los Angeles, CA. The product will be shown on ATI’s Radeon
9800 PRO 256MB, the highest performance 3D card currently available, in
a state of the art theater located in ATI’s booth (South Hall, 646).
Half-Life 2, published by Vivendi Universal Games, will be demonstrated
by Gabe Newell, Valve’s co-founder and Managing Director, every half-hour.
The original Half-Life was launched to tremendous reviews in 1998, won over
50 “Game of the year” awards worldwide, and launched a franchise
with over 8 million units sold.
“Half-Life 2 is pushing the envelope with contextual AI, simulated
physics, characters that rival any digital actors in Hollywood, and advanced
rendering capabilities,” said Newell. “When we reviewed all
the platforms available for use in the public unveiling of HL2, ATI’s
Radeon 9800 PRO was unquestionably the choice for showing Half-Life 2 at
its best.”
“This is the most significant game of 2003,” said Rick Bergman,
General Manager Desktop and Senior Vice President, Marketing, at ATI Technologies
Inc. “Half-Life 2 will be huge, and the amazing technology Valve has
put into the game engine means we’ll see a tidal wave of gorgeous-looking
products from Valve and others, such as Troika, who chose Valve SourceTM
technology as the base for their next generation products.”
Copyright
2003 ATI Technologies Inc. or Valve, LLC. All rights reserved.
ATI and ATI product and product feature names are trademarks
and/or registered trademarks of ATI Technologies Inc. Valve,
Valve Source, Half-Life, Counter-Strike and Team Fortress are
trademarks or registered trademarks of Valve, LLC. All other
company and product names are trademarks and/or registered
trademarks of their respective owners. Features, pricing, availability
and specifications are subject to change without notice.
About ATI Technologies
ATI Technologies Inc. is a world leader in the design and
manufacture of innovative 3D graphics and digital media silicon
solutions. An industry pioneer since 1985, ATI is the world’s
foremost visual processor unit (GPU) provider and is dedicated
to deliver leading-edge performance solutions for the full
range of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld
markets. With 2002 revenues in excess of US $1 billion, ATI
has more than 1,900 employees in the Americas, Europe and
Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto
Stock Exchange (ATY).
About Valve
Founded in 1996, Valve creates entertainment software titles,
including Half-Life®, Counter-StrikeTM, and Team Fortress®.
Valve's portfolio accounts for over 8 million retail units
sold worldwide, and over 88% of the online action market.
More information about Valve is available through the company’s
Web site at www.valvesoftware.com.
Contact
Information
For media or industry analyst support, visit our
Web site at http://www.ati.com
For Information:
Chris Evenden, Director, Public Relations, ATI Technologies,
at
(905) 882-2600, Ext. 8107 or cevenden@ati.com
Other ATI Contacts:
Tenille Cuthbertson, Consultant, BenchMark Porter Novelli,
at (416) 422-7163 or tcuthbertson@bmporternovelli.com
For Valve Software:
Doug Lombardi, Director of Marketing, Valve Software, at
425-889-9642.
For Half-Life 2 product inquiries please contact:
Amy Farris, Vivendi Universal Games, at (310) 431-4371 or
amy.farris@vugames.com
For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies
Inc., at (905) 882-2600, Ext. 2631 or janet@ati.com
